Bring Your Business To Life With Color Printing Every business from Atlantic City, Cape May, Cherry Hill, Jersey Shore, Pennsauken, South Jersey, Vineland should have its own marketing department, full of creative individuals who can promote the business and bring more customers through the door. […]
Features To Look for In Quality Brochure Printing Brochures are one of the most widespread type of marketing that the world has ever known. Can you think of another, more popular marketing instrument apart from brochures? If you run a business in Atlantic City, Cape […]
Direct mail still offers excellent opportunities to promote and market your business. Printed materials such as post cards, catalogs, brochures, newsletters and related are all effective instruments in direct mail marketing. If you need help with direct mail and related printing services in Atlantic City, Cape May, Cherry Hill, Jersey Shore, Pennsauken, South Jersey or Vineland then you should speak to the experts at Happle Printing.
Direct mail provides an opportunity of one-on-one communication as well as audience targeting. Keywords, colors, images and special offers also work well with direct mail campaigns. For example you can include a discount coupon or buy one get one free voucher that customers can bring to your store or shop.
You also need to refine and tweak your campaign by testing options and refining accordingly. Any business can use letterbox marketing to increase sales. In order to focus your direct marketing campaign you need to identify a target market for your niche products or offerings. You can then send a hard to refuse offer to people in this target market. There are two important components is a direct mail campaign. Who you target and what you tell them. By targeting your mailing campaign tightly you will save costs and get a higher response and conversion rate. You existing customer base can already tell you a great deal about the type of audience you should target.
The most common response rates for direct mail is around 1.5% but a smartly targeted one can reach 5% and more. You need to track responses in order to compare different strategies and approaches.
Happle Printing has many years’ experience in direct mail as well as printing. They can advise you regarding the use of postcards, brochures, catalogs and related, materials and they can also help with design, contents and perform the print runs as well.
Postcards are a great way to market and promote your business. There is something personal about postcards and like an old classic that will always appeal to people. Happle Printing can help you with the design, wording and printing of your postcards in Atlantic City, […]
Digital printing offers high quality, convenient, fast printing solutions for companies and businesses of types and sizes. Digital printing does not require printing plates and as a result provides a much faster turnaround as well as lower costs. Modern technologies enable wide-format printing, full-color printing, […]
Brochures and flyers are important marketing instruments and you want them to be eye-catching, innovative and effective. Professional flyer and brochure printing can help your marketing efforts and improve your conversion rates. Happle Printing offers quality and professional brochure and flyer printing in Vineland, Cherry Hill, Cape May, South Jersey and Atlantic City.
But there is more to brochures and flyers than just printing. Your brochures will end up in someone’s hands and your flyers will be placed in mailboxes and other distribution points. The last thing you want is for most of your brochures and flyers to end up in file 13. Flyers and brochures that end up in the trash can are costing you money but more than that they cost you in lost opportunities and potential sales.
Flyers and brochures are part of a marketing campaign and it is an effort that requires a great deal of thought, innovation and planning. You need to think about the design, layout and overall look and feel of your marketing materials. You also need to think about the message that your flyers and brochures are trying to get across.
It is a marketing war out there with thousands of companies and providers trying to get the attention of a consumer or potential customer. If your flyers or brochures are not up to scratch or of little interest, they will end up in file 13.
That is why it makes sense to work with a printing company that offers more than just printing. Sure full color brochure printing and high output flyer printing is important and essential to your campaign. But when you work with a printing company that can help you with many other aspects such as design, innovation, wording and even the distribution process, then you have a better chance to stand out from the crowd – a better chance to get noticed and a better chance to keep more of your flyers and brochures out of file 13.