Archive for November, 2014

Brochure Printing in Cherry Hill, Pennsauken or South Jersey

Posted on: November 26th, 2014

Features To Look for In Quality Brochure Printing

Brochures are one of the most widespread type of marketing that the world has ever known. Can you think of another, more popular marketing instrument apart from brochures? If you run a business in Atlantic City, Cape May, Cherry Hill, Jersey Shore, Pennsauken, South Jersey, Vineland then you have probably already considered using brochures to promote your services or products.

But keep in mind that brochure printing can suggest the quality of your products. So make sure to create good looking brochure design, but at the same time pay attention to the type of paper your design is printed on, and to the brochure printing process as a whole.

Here are some things to keep an eye on when you are searching for brochure printing companies in your area:

Paper quality

Paper is, apart from design, the first encounter a person has with the brochure. The paper quality is a valuable indicator of what your business is like. You don’t have to choose the most expensive paper. It all depends on what you want to promote.

For example, if you are a ‘green’ company promoting ‘green’ services (eco-friendly services) then you might as well use recycled paper to suggest that you work in an environmentally friendly way.

But if you are a luxury shop selling expensive jewelry or brand clothing, then the brochure printing process will have to make use of the finest, highest quality paper available.

Pixel perfect brochure printing

Advice: don’t order bulk brochure printing without being sure that the brochures are coming out exactly the way you want them to. Ask for a test brochure print and inspect things such as: is the print a quality one? Is the design on the brochure pixelated or not? How clear is the writing on the brochure?

P.S.: Don’t blame the printing company for faults in the design. Before you take your brochure design to print make sure everything is set in what concerns the designer.

If you want to find out more about brochure printing contact Happle Printing, a printing company located in your area from Atlantic City, Cape May, Cherry Hill, Jersey Shore, Pennsauken, South Jersey, Vineland.

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Direct Mail Campaigning in Jersey Shore and Vineland

Posted on: November 14th, 2014

Direct mail still offers excellent opportunities to promote and market your business. Printed materials such as post cards, catalogs, brochures, newsletters and related are all effective instruments in direct mail marketing.  If you need help with direct mail and related printing services in Atlantic City, Cape May, Cherry Hill, Jersey Shore, Pennsauken, South Jersey or Vineland then you should speak to the experts at Happle Printing.

Direct mail provides an opportunity of one-on-one communication as well as audience targeting. Keywords, colors, images and special offers also work well with direct mail campaigns. For example you can include a discount coupon or buy one get one free voucher that customers can bring to your store or shop.

You also need to refine and tweak your campaign by testing options and refining accordingly. Any business can use letterbox marketing to increase sales. In order to focus your direct marketing campaign you need to identify a target market for your niche products or offerings. You can then send a hard to refuse offer to people in this target market.  There are two important components is a direct mail campaign. Who you target and what you tell them. By targeting your mailing campaign tightly you will save costs and get a higher response and conversion rate. You existing customer base can already tell you a great deal about the type of audience you should target.

The most common response rates for direct mail is around 1.5% but a smartly targeted one can reach 5% and more. You need to track responses in order to compare different strategies and approaches.

Happle Printing has many years’ experience in direct mail as well as printing. They can advise you regarding the use of postcards, brochures, catalogs and related, materials and they can also help with design, contents and perform the print runs as well.

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Postcard printing and mailing to market your business in Jersey Shore or Vineland

Posted on: November 7th, 2014

Postcards are a great way to market and promote your business.  There is something personal about postcards and like an old classic that will always appeal to people. Happle Printing can help you with the design, wording and printing of your postcards in Atlantic City, Cape May, Cherry Hill, Jersey Shore, Pennsauken, South Jersey and Vineland. They have the equipment, experience, knowledge and resources to handle your postcard printing and to help you maximise your return on investment.

When it comes to postcard printing you want to make it professional but personal. This way you will get a much higher response and conversion rate. There are many innovative ideas when it comes to postcard marketing. For example you can use postcards as a coupon. You can tell customers to hand in their card at your shop and get a percentage discount, a free gift or some other bargain. You can add a code on your postcards that customers can type in when buying online on your website.

You can also use postcards to increase brand awareness and build a direct mail marketing base. Professional postcard printing can help your cards to stand out and get noticed. Postcards offer a lot of options and versatility.  You can offer discounts, target a specific market, make them as hang tags and provide a great deal of useful information.

You can scale your postcard marketing. First print a few hundred postcards and test the waters. If the response is good you roll out a bigger campaign. People don’t like to open junk mail but they do like to read postcards. It is easy and convenient.

Now that you know postcard marketing works you just need the right printer to help you with the design, marketing and printing tasks.

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