Direct mail still offers excellent opportunities to promote and market your business. Printed materials such as post cards, catalogs, brochures, newsletters and related are all effective instruments in direct mail marketing. If you need help with direct mail and related printing services in Atlantic City, Cape May, Cherry Hill, Jersey Shore, Pennsauken, South Jersey or Vineland then you should speak to the experts at Happle Printing.
Direct mail provides an opportunity of one-on-one communication as well as audience targeting. Keywords, colors, images and special offers also work well with direct mail campaigns. For example you can include a discount coupon or buy one get one free voucher that customers can bring to your store or shop.
You also need to refine and tweak your campaign by testing options and refining accordingly. Any business can use letterbox marketing to increase sales. In order to focus your direct marketing campaign you need to identify a target market for your niche products or offerings. You can then send a hard to refuse offer to people in this target market. There are two important components is a direct mail campaign. Who you target and what you tell them. By targeting your mailing campaign tightly you will save costs and get a higher response and conversion rate. You existing customer base can already tell you a great deal about the type of audience you should target.
The most common response rates for direct mail is around 1.5% but a smartly targeted one can reach 5% and more. You need to track responses in order to compare different strategies and approaches.
Happle Printing has many years’ experience in direct mail as well as printing. They can advise you regarding the use of postcards, brochures, catalogs and related, materials and they can also help with design, contents and perform the print runs as well.